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While doing some (obviously rare) cleaning at the store recently, we came across a price list from 1960, four years after Stan Mitchel bought the store that he renamed Beekman Wines and Liquors. It was fascinating to see the way prices have changed in the intervening 51 years (as of 2011). It was also interesting to see how few of the items that we take for granted today were available then (Veuve Cliquot); many of today's popular brands didn't even exist (Santa Margherita Pinot Grigio, Yellow Tail). Likewise many popular items of the time are no longer available. The business in 1960 was primarily a liquor and beer business. California wines were mostly of the jug type. Almost none of the boutique wineries of today existed then. The selection of California and other wines has exploded since 1960. The following list contains many of the items that were available then and now. Adjustments had to be made for the vintages of the top Bordeaux wines. Generally speaking, the price of liquor and inexpensive wine has gone up at less than the rate of inflation, whereas the price of premium products has greatly exceeded that rate. The Moët Champagnes, Louis Jadot wines, and Remy Martin Cognacs are illustrative.
inflation from 1960 - 2011 was +764% *average of 1949, 1953 & 1955 vs. average of 2004, 2005, and 2006 vintages if available
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