Monthly Consumption per Capita

   Although many categories are similar (coffee, milk, juice, bottled water, liquor), Americans drink five times as much soda and nearly twice as much beer. Europeans drink three times as much tea (which, like wine, contains tannins), three times as much wine, and four times as much tap water. [To put this in another perspective, over the course of a year, the average American drinks only 2 gallons of wine, but drinks 20 gallons of coffee and 54 gallons of soft drinks!]
   In fact, we rank #30 in wine consumption among major countries. The situation is even more disparate when factoring in that the vast majority of Americans drink only a glass or two of wine each year, usually during Thanksgiving, Christmas, or New Year’s Eve.

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